Journal
What we learn running SEO, social and paid campaigns every week, written up in plain words so you can use it too.
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LatestLocal SEO in 2026: what still moves the map pack
Reviews, pages and links: the three things that still decide who shows up first near you.
Reels that sell: the 3-second rule we use for every client
Why the first three seconds decide whether anyone sees the other twenty-seven.
ROAS is not profit: how we report paid ads
A 6× return can still lose money. Here is the number we report instead.
The one-page content calendar we give every client
A plan your team will actually follow, with a template you can copy.
Five landing page fixes that doubled conversions
Small changes to headlines, forms and proof that paid for themselves in a week.
Agency or in-house? An honest comparison
What it really costs to hire a marketing team, and when an agency makes more sense.
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One short email with a tactic we tried for a client that week, the numbers it moved, and how to copy it.